As an interesting side note, ESPN put the kibosh on UFC ads on their site and affiliate sites.
Effective immediately, Ultimate Fighting Championship (UFC) ads are no longer accepted on the Disney & ESPN family of networks. UFC ads are a direct violation of our Affiliate agreements "Affiliate shall not insert into the ESPN network advertisements or promotions of any sports program." Please contact your programming colleagues for complete advertising restrictions. ESPN is not accepting these ads on a national level, and the same restrictions apply for our local Affiliates. Thank you for your cooperation and immediate attention to this matter.
At least they see UFC as a sporting event although why they killed the advertising is beyond me. I think this is just another stupid move on their part and reminds me how out of touch the network really is with my wants and desires. I'm interested in UFC, if you won't report on stuff like that, at least gain my interest by allowing advertising. Guess I won't watch their sportcenter anymore :p